94 Years Young!

Brooks of Whitehaven are West Cumbria’s independent, award winning electrical retailer; offering the widest & latest choice of home entertainment products & home appliances – with a reputation for outstanding customer care & advice you can trust, along with the most competitive prices available!

Established in 1923, Brooks is still a local family run business, & we currently have the third generation of the Coyles family working in the business, who continue to build on the excellent reputation which has been proudly established locally by their fathers & grandfather before them.


We Deliver – We Install – We Care

Priding ourselves on the personal service and specialist knowledge which all our sales staff provide, we continue to adapt & evolve within the ever-changing world of technology. Offering informative, friendly advice, ranging from information about the latest Smart Home technology to cutting-edge OLED TV’s, while we can also supply everything your kitchen needs – from a Kettle to an American Fridge Freezer, & most items can be supplied within a couple of days!

Also in store we also have our own service department, providing you with speedy service & professional advice.

Oh …. & we haven’t forgotten our history either as we still have available a wide range of musical accessories!

Award Winners!

Proud winners of Samsung Store of the Year 2014 & 2015!!

In both 2014 & 2015 Brooks staff members travelled down to the Royal Albert Hall in London to take part in the Samsung Store of the Year finals, where over these two consecutive years they were incredibly proud to win the prestigious “Samsung Store of the Year” Award for Northern Ireland, Scotland & Northern England.

These awards came after a rigorous 3 stage process competing with a diverse range of stores based in towns & cities with far larger population numbers than in West Cumbria, where they were judged to have outstanding product knowledge & demonstration skills, & excellent customer service – something that has obviously been built up over the 90 years that Brooks have been trading in Whitehaven.

This has been recognised as a terrific achievement for a “small town” retailer, & all the staff at Brooks were enormously honoured & delighted with the awards, but also gave thanks to all their customers too – without who Brooks wouldn’t be the success that it is today.

In 2008 Brooks were awarded the Copeland Pride Award for customer service, & also won the Independent Marketing Digital Switchover Award during the country’s first Digital Switchover in 2007.



What our customers say…

Best customer service we’ve received in a long time! Local shop, excellent value for money and best of all knowledgeable and friendly staff who make their customers feel valued. I would highly recommend!


Great service and knowledge from Philip Coyles today thank you I have danced at tea time with my Bose xx


Bought a new tele today… great service and honest/ knowledgeable advice. We’re delighted with purchase.


Picked up the Samsung UE55JU7500 yesterday & it’s amazing.


The most important thing when shopping is having a sales person that has knowledge of the product your after. You get that in Brooks.


Have a question, we’ll try and answer it for you.

Competitive Pricing - are you more expensive than other retailers?

Being an independent retailer, this is a misconception. We are as competitive on pricing, if not better than most retailers, including national chains like Currys and other large retailers.

We would invite you to carry out a price comparison and see for yourself just how competitive we are on price, or please come into the store and talk to our experienced staff as we pride ourselves on offering the highest level of customer service at the most competitive price.

Do you deliver and install purchases?

Yes – we offer free local delivery in West Cumbria & take pride in the various installation services we offer.

Our experienced installation engineers will install & also explain to you the operation procedure of your purchase, bringing you the peace of mind that you are going to get the very best out of your product.

Does Delivery and installation cost?

Local delivery is free of charge, but as we are so competitive on price we do charge for installation of our products.

Please contact us for more details.

Do you recycle old appliances?

Yes – You can recycle your old electrical appliances with us.

If you’re buying a new electrical item, we will recycle your old one for free (a small logistics charge applies)

Why recycle?

Unwanted electrical equipment is the UK’s fastest growing type of waste.

Many electrical items can be repaired or recycled, saving natural resources and the environment.  If you do not recycle, electrical equipment will end up in landfill where hazardous substances will leak out and cause soil and water contamination – harming wildlife and also human health.

We can help 

We are pleased to offer our customers the chance to recycle their old electrical items.

Collection of unwanted Electrical Items on delivery, are collected from our premises on a monthly service by Remondis, Barrington Industrial Estate. Bedlington, Northumberland. NE22 7DL.

To remind you that old electrical equipment can be recycled, it is now marked with a crossed-out wheeled bin symbol. Please do not throw any electrical equipment (including those marked with the crossed out wheeled bin symbol) in your bin.

What is WEEE?

The Waste Electrical or Electronic Equipment (WEEE) Directive requires countries to maximise separate collection and environmentally friendly processing of these items.  In the UK, distributors (including retailers) must provide a system which allows all customers buying new electrical equipment the opportunity to recycle their old items free of charge. Those establishing their own take-back scheme must as a minimum offer all customers buying new electrical equipment free take back of their old electricals on a like-for-like basis.

Find more information on WEEE recycling, and locate your local recycling centre,

What if I buy from Euronics after visiting your website?

We would encourage you to visit the store first to make your purchase to discuss any specific requirements, but if you do decide to visit the Euronics website and make your purchase, then rest assured that the transaction will be as though you have bought direct from us. Your order will be emailed to us where we will then arrange delivery and installation as required.

As always, we will be your point of contact for any after sales queries.


Why should I buy from you and not a large chain?

We would love you to make your purchase with us but we also understand why you might think about visiting a large retailer or purchasing from one of the many online retailers.

We believe that at Brooks, we can offer you the very best retail experience:

  • We are proud to be a family business who have served West Cumbria for over 94 years
  • All our members of staff are highly knowledgeable, happy to help & advise you on your purchase, whilst also understanding that every customer has individual & specific needs
  • We are highly competitive on price
  • We pride ourselves on offering a superior level of service through every step of your purchase – from sales, to delivery, & after sales care
  • We are always here to help and to advise, and should you decide to purchase from us then we will endeavour to make your shopping experience easier, smoother and in most cases cheaper too!

We hope this has answered your questions, but please do not hesitate to contact us if you have any other questions that we haven’t covered

What additional services do you offer?

We offer a wide range of additional services, including custom installs, aerial & satellite dish installations, CCTV systems & PA/Background Music systems.

We also have an in-store audio/video service centre, where for a small inspection fee we will issue a quote for the repair of your product

I have more questions...
Brilliant, we would love to answer them. Please contact us

Click for Location Details

Find Us at 97 Duke St, Whitehaven CA28, UK
Phone: 01946 692116

Get In Touch

More Info

You are at the heart of what we do – it’s what sets us apart from online and multiple retailers meaning you can shop at Brooks with confidence.

Address: 97 Duke Street Whitehaven CA28 7EH

Phone: 01946 692116

Business Hours:  Mon – Sat. 9am – 5pm Sunday – Closed