About us

97 Years Young!

Brooks of Whitehaven are West Cumbria’s independent, award winning electrical retailer; offering the widest & latest choice of home entertainment products & home appliances – with a reputation for outstanding customer care & advice you can trust, along with the most competitive prices available!

Established in 1923, Brooks is still a local family run business, & we currently have the third generation of the Coyles family working in the business, continuing to build on the excellent reputation which has been proudly established locally by their fathers & grandfather before them.

Our recently refitted Duke Street showroom provides a new modern spacious environment which allows us to show and demonstrate a wide range of large screen OLED, QLED & LED TV Screens along with a wide array of Home Appliances from the industry’s leading suppliers. Our new showroom also enables us to fully demonstrate new technologies as they become available such as the latest Smart Technologies, Home Cinema Systems & Blu Ray DVD's.

We Deliver – We Install – We Care

Priding ourselves on the personal service and specialist knowledge which all our sales staff provide, we continue to adapt & evolve within the ever-changing world of technology. Offering informative, friendly advice, ranging from information about the latest Smart Home technology to cutting-edge OLED TV’s, while we can also supply everything your kitchen needs – from a Kettle to an American Fridge Freezer or Range Cooker, & most items can be supplied within a couple of days!
Oh …. & we haven’t forgotten our history either as we still have available a wide range of musical accessories!

All types of installations can be arranged for you – from fitting standard domestic appliances to the installation of all built-in appliances; TV & Home Entertainment installations including custom wall-mounted TV & Home Cinema installations; Custom CCTV installations; & Background Music & PA installations.

As a family-run business, we take pride in our customer service, & this doesn’t stop when you exit the shop as we pride ourselves on the attention & care we give to our customers after the sale.

Buy Now Pay Later!

We offer a Buy Now Pay Later scheme for any purchase over £200, which is an easily affordable way to buy your goods & can be applied for in store, or from the comfort of your home via an on-line link that can be emailed to you
This allows you to defer your payments up to 12 months, & providing you make full payment by the agreed date you will pay no interest on the purchase.

Credit is subject to status and written quotations are available upon request. A small administration fee of £29 will be charged.

Award Winners!

"Samsung Store of the Year" Winners 2014 & 2015!

In both 2014 & 2015 we travelled down to the Royal Albert Hall in London to take part in the Samsung Store of the Year finals, competing with a diverse range of stores based in towns & cities with far larger population numbers than here in West Cumbria.

After then being judged to have outstanding product knowledge & demonstration skills, & excellent customer service – something that has obviously been built up over the 90 years that Brooks have been trading in Whitehaven – we were then incredibly proud to win the prestigious “Samsung Store of the Year” Award for Northern Ireland, Scotland & Northern England over these two consecutive years

This has been recognised as a terrific achievement for a “small town” retailer, & all the staff at Brooks were enormously honoured & delighted with the awards, but also gave thanks to all their customers too – without who Brooks wouldn’t be the success that it is today.

In 2008 Brooks were awarded the Copeland Pride Award for customer service, & also won the Independent Marketing Digital Switchover Award during the country’s first Digital Switchover in 2007.

We are proud to be members of Euronics

Euronics stores are all Independent Electrical Retailers, who as members of Euronics, the largest electrical buying group in Europe, join forces to create heavyweight buying power. With 25 Member countries across Europe and 8,900 specialist stores & branches, every agent in each country is a specialist in the field of electrical goods.

From TV's, Soundbars, HiFi’s & Digital Radio, to Home Laundry, Refrigeration & Cooking, Euronics Retailers offer you the latest product ranges from top name brands at a very competitive price & we can usually deliver FREE the same day from our extensive stock.

Please ring 01946 692116 or email info@brooks-whitehaven.co.uk to find out more!